MTV Base is an award winning 24-hour music and general entertainment channel. Since its launch in 2005 MTV Base has changed the face of youth television in Africa, pioneering new formats and spearheading the development of worldclass music video, event and television production across the continent.
MTV Base is the #1 urban and music lifestyle brand for young Africans*, delivering access to cutting edge International and African content and experiences found nowhere else.
MTV Base has a slight female skew. MTV Base is the people’s channel, attracting a healthy amount of each LSM segment, as music should. The channel has a youth appeal with more that 70% of the audience being under the age 35 years.