MTV Launched in August 1981 with the original purpose to play the biggest and best music videos. Today it has evolved into the definitive entertainment channel covering music, lifestyle as well as award-winning reality and scripted TV shows. ister channel MTV Base started in 2005 whilst MTV only began in July 2013 and is now available in 52 countries in Sub-Saharan Africa on DStv channel 130. Attracting the young at heart, our viewers are the trend setters who kick off the global conversation before it hits the main stream and MTV is right next to them with out finger on the pulse.
MTV’s audience has a slight skew towards females. The MTV viewer is still very young, 26% in the 15-24 year old age group. This young audience also has a high household income with more than half of them falling in the LSM 9-10 bracket.