Location: Nigeria

Department: Marketing

Reports to: Senior Channels Manager – Nigeria, dotted line Snr Manager Integrated Marketing Nickelodeon

Direct reports: None

PURPOSE AND SUMMARY
The role is responsible for adapting a Nickelodeon brand strategy for a VIMN Africa/Nigeria target market. Also, be the Nickelodeon’s ‘brand guardian’, maintain brand integrity across all company marketing initiatives and communications, and manage a portfolio of related products.

KEY RESPONSIBILITIES

Brand strategy
• Formulate Nickelodeon Marketing Strategies and Plans
• Build the NICK brand and businesses across the continent
• Developing and implementing trade, affiliate and consumer marketing strategies to build brand awareness, drive ratings, and support distribution and advertising sales revenue targets
• Planning and execution of all communications and media actions on all channels, including online and social media; extending to internal communications and consumer publicity for properties and events

Marketing Events and Promotions
• Assisting with content development, pricing and new content launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Pan African Events – Responsibility for leveraging events on a local level and ensuring AM group are fully updated on all details

Research
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on content sales

Stakeholder relations
• Identify and install brand related partnerships that expand the footprint of Nickelodeon (awareness, engagement, commercial potential) and thus drive the business
• Bartering Deals – Ensuring we have barter deals in key markets and are used to their full potential
• Collaborate with the commercial, programming and the rest of the marketing teams to successfully implementation events
• Create strong relationships with external promoters, media partners and sponsors in delivering events
• Creation and maintaining an up-to-date marketing events calendar
• Working on cross-functional marketing projects in conjunction with the sales and programming to make marketing revenue target
• Building relationships with the Pan-African teams and being first point of contact for the emerging markets group

Collaborate
• Work closely with Programming, Production, Digital and Sales teams, to use initiatives and assets to drive tune in and brand awareness by ensuring clients and consumers receive the best pre and post service in the industry.

REQUIREMENTS

Education, Experience & Technical competencies:

Qualification: Bachelor’s degree with a postgraduate preferred in Marketing
Experience: Minimum of 5 years’ relevant professional experience in Brand or Project Management within a broadcasting / media company or digital / creative agency, ideally gained with an international brand. Solid eventing and media production experience. Strong affinity with Marketing through Digital/Social Media. Proficient Microsoft office skills
Skills: Strategic and commercial development of market leading brands, in-depth understanding of advertising sales process including, planning and traffic, as well as extensive experience in commercial modelling
Management: Managing teams to measurable commercial success, encourage and support the production of exceptional creative content
Communication: Exceptional communication skills, the ability to adapt communication styles and high impact presentation skills
Travel: Willingness to travel throughout Africa and International markets
Relationships and Team Building: Ability to develop good working relationships internally and externally
Budgets and Reporting: Strong commercial acumen and budget management skills as well as ability to consolidate information to a succinct level

HOW TO APPLY

Closing date: 8 November 2019

If you are looking to apply, please send your CV to [email protected] Alternatively give me a call on 0114282941. If you have not heard from us within two weeks, consider your application unsuccessful.

This job description is a guide to the work you will be initially required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role.  This form summarises the main aspects of the job but does not cover all the duties that the job holder may have to perform.